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Consumer Engagement & Analytics Lead - Global Beauty

Philippines Permanent PHP150,000 - PHP200,000 per month (PHP1,800,000 - PHP2,400,000 per year) Work from Home or Hybrid View Job Description
The Consumer Engagement & Analytics Lead is a strategic role focused on deepening customer relationships in the Philippines through data-driven storytelling, personalization, and lifecycle optimization. This role blends advanced analytics with a strong understanding of local beauty consumers to elevate engagement, loyalty, and lifetime value.
  • International consumer goods company
  • Career progression, competitive salary package and hybrid work set up

About Our Client

We are a global beauty brand rooted in innovation, self-expression, and consumer connection, delivering products and experiences that resonate across diverse audiences. With a strong presence in the Philippines, the organization is committed to blending creativity with data to build meaningful, lasting relationships with local consumers.

Job Description

    • Lead consumer engagement strategies tailored to the local market to enhance brand loyalty and emotional connection
    • Develop dashboards and insights that track key metrics such as customer lifetime value, acquisition efficiency, retention, and engagement
    • Translate local consumer behavior and purchase patterns into actionable insights that inform marketing and product storytelling
    • Design and optimize personalized, multi-channel engagement journeys across digital platforms
    • Drive segmentation and lifecycle strategies to deliver relevant, tailored experiences for different consumer profiles
    • Lead testing and experimentation to refine messaging, offers, and content effectiveness
    • Partner with brand, digital, and CRM teams to align campaigns with consumer insights and local market trends
    • Identify opportunities to increase repeat purchase, cross-sell, and long-term customer value
    • Ensure consistency and integrity of consumer data across platforms
    • Present compelling, insight-led narratives to stakeholders, connecting data to brand and business impact



The Successful Applicant

  • Experience in consumer, marketing, or digital analytics within beauty, lifestyle, or consumer-driven industries
  • Strong proficiency in SQL and experience working with large-scale customer or transaction data
  • Experience with BI tools (e.g., Power BI or similar) to create visually compelling dashboards and reports
  • Hands-on experience with CRM and marketing platforms, particularly in lifecycle or engagement campaigns
  • Strong understanding of customer metrics including lifetime value, retention, conversion, and campaign performance

What's on Offer

    • Be part of a purpose-driven beauty brand shaping how Filipino consumers connect with products and experiences
    • Work at the intersection of data, creativity, and storytelling in a highly collaborative environment
    • Drive impactful initiatives that influence customer engagement, loyalty, and brand growth locally



Contact
Lyca Arellano
Quote job ref
JN-052026-7026884
Phone number
+63 02 7795 2810

Job summary

Function
Marketing
Sub Sector
CRM
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Philippines
Job Type
Permanent
Consultant name
Lyca Arellano
Consultant contact
+63 02 7795 2810
Job Reference
JN-052026-7026884
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.