Customer Strategy & Planning Manager (FMCG)

Taguig Permanent PHP130,000 - PHP150,000 per month (PHP1,560,000 - PHP1,800,000 per year) Work from Home or Hybrid View Job Description
An exciting opportunity has arisen for an experienced commercial and customer marketing professional to shape growth strategies across a major retail channel within a leading multinational organisation. This role offers significant ownership of customer planning, trade investment decisions, and commercial strategy, with direct exposure to senior leadership and key business stakeholders
  • Multinational Company
  • Rapid Expansion

About Our Client

This is a strictly confidential search. Our client is a leading multinational consumer goods organisation with a portfolio of market-leading brands and a strong reputation for innovation, commercial excellence, and talent development.
Due to the strategic nature of this appointment, company details will only be disclosed to shortlisted candidates. The successful individual will join a high-performing business that values collaboration, entrepreneurial thinking, and data-driven decision-making

Job Description

Reporting into a senior commercial leader, you will own the customer and channel growth agenda across the Modern Trade channel. This is a highly visible role that combines customer strategy, annual planning, promotional development, trade investment management, and stakeholder influence to deliver sustainable and profitable growth.

  • Lead the development and execution of customer and channel strategies that drive sustainable growth.
  • Shape joint business plans and commercial priorities in partnership with sales and cross-functional teams.
  • Develop customer plans aligned with business objectives, category opportunities, and market trends.
  • Drive strategic decision-making through the analysis of customer, channel, and market performance data.
  • Build compelling commercial recommendations and influence key stakeholders at all levels.
  • Lead annual and quarterly planning processes to ensure alignment across commercial teams.
  • Define promotional and campaign strategies that maximise growth and return on investment.
  • Manage and optimise trade investment across key customers and channels.
  • Evaluate commercial performance and identify opportunities to improve profitability and effectiveness.
  • Collaborate closely with senior leaders to align priorities and accelerate business growth.
  • Balance short-term commercial delivery with long-term strategic objectives.
  • Act as a trusted advisor to the wider commercial organisation on customer and channel opportunities.



The Successful Applicant

  • Bachelor's degree in Business, Marketing, Commerce, or a related discipline.
  • Proven experience in Customer Marketing, Trade Marketing, Category Management, Commercial Planning, Sales Strategy, or a related commercial function.
  • Strong background in FMCG, consumer goods, retail, or similarly fast-paced industries.
  • Demonstrated experience developing customer strategies and managing commercial plans.
  • Strong financial and commercial acumen, including budget management and ROI evaluation.
  • Experience analysing complex data and translating insights into business actions.
  • Proven ability to influence stakeholders across matrix organisations.
  • Strong presentation and executive communication skills.
  • Track record of managing competing priorities and making decisions in complex commercial environments.
  • Ability to work independently while building strong collaborative relationships across teams



What's on Offer

  • Opportunity to join a leading multinational organisation through a highly confidential appointment.
  • Significant ownership of channel and customer growth strategy.
  • Exposure to senior commercial leadership and strategic decision-making.
  • Broad scope across planning, customer strategy, promotions, and trade investment.
  • Strong career development opportunities within a high-performing organisation.
  • Collaborative and inclusive culture focused on growth and innovation.
  • Opportunity to make a measurable commercial impact in a business-critical role.
Contact
Dex Vergara
Quote job ref
JN-072026-7067650
Phone number
+63 02 7795 2800

Job summary

Function
Marketing
Sub Sector
Trade Marketing
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Taguig
Job Type
Permanent
Consultant name
Dex Vergara
Consultant contact
+63 02 7795 2800
Job Reference
JN-072026-7067650
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.