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Digital Search & Web Optimization Head - Global FMCG

Philippines Permanent Work from Home or Hybrid View Job Description
We are looking for a Digital Search & Web Optimization Head to lead the strategy, execution, and continuous improvement of search and website performance initiatives across multiple markets. This role combines leadership, analytics, and digital marketing expertise to drive visibility, engagement, and business growth.
  • Career progression and competitive compensation & benefits package
  • 1x a week onsite reporting

About Our Client

A global business operating consumer digital platforms across multiple regions. The company invests in people, platforms, and processes to empower teams to deliver strong consumer experiences and measurable business impact across markets.

Job Description

As the Digital Search & Web Optimization Head - Global FMCG, you will be responsible for:

  • Lead and manage end-to-end search marketing programs, including SEO and paid search, across digital platforms and eCommerce environments
  • Oversee website optimization initiatives covering content, UX, analytics, and customer journey improvements
  • Own relationships with external agencies, ensuring optimal performance, delivery, and alignment with business goals
  • Develop and monitor KPIs, providing regular insights and performance reports to stakeholders
  • Drive implementation of global search frameworks, tools, and best practices across markets
  • Partner with cross-functional teams to ensure alignment on digital projects and initiatives
  • Assess search maturity of brands and markets, identifying opportunities for improvement and capability building
  • Guide and mentor team members, ensuring strong capability development and effective resource allocation
  • Lead execution of large-scale digital projects, ensuring timely delivery and high-quality outcomes
  • Continuously identify process improvements, technology enhancements, and innovation opportunities to elevate service delivery



The Successful Applicant

  • 8-10+ years of experience in digital marketing, with strong focus on search and web optimization
  • Proven leadership experience managing huge teams including managers and senior specialsits across digital workstreams
  • Strong knowledge of SEO/SEM strategies, tools, and performance optimization techniques
  • Experience working in agency or shared services environments supporting multiple stakeholders
  • Good understanding of website platforms (e.g., CMS like Drupal) and analytics/UX tools (e.g., Google Analytics, A/B testing tools)



What's on Offer

  • Leadership role with scope to build, scale, and shape high‑impact teams
  • High visibility role with tangible impact on how digital performance drives business results
  • Competitive rewards and recognition package
  • 1x a week onsite reporting
Contact
Lyca Arellano
Quote job ref
JN-042026-7003885
Phone number
+63 02 7795 2810

Job summary

Function
Marketing
Sub Sector
Digital, Online & Social Media
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Philippines
Job Type
Permanent
Consultant name
Lyca Arellano
Consultant contact
+63 02 7795 2810
Job Reference
JN-042026-7003885
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.