Marketing Insights Specialist - Hospitality

National Capital Region Permanent View Job Description
We are looking for a detail-oriented and commercially minded Marketing Insights Specialist - Hospitality to support campaign performance and decision-making across our marketing initiatives. This role plays a key part in analyzing campaign effectiveness, driving data-backed insights, and helping optimize marketing spend and customer engagement strategies.
  • Global company
  • Career progression, competitive salary package

About Our Client

Our client is a globally recognized leader in the hospitality industry, with a strong international presence and a diverse portfolio of brands. They are committed to delivering exceptional guest experiences and driving innovation across its sector.

Job Description

    • Prepare and validate campaign datasets, including targeting lists, response files, and performance outputs
    • Monitor and ensure accuracy of campaign costs, customer metrics, and revenue figures
    • Develop and maintain standardised campaign performance reports and scorecards
    • Track key metrics such as customer response, conversion, revenue contribution, and ROI
    • Support segmentation and targeting by analysing customer groups and campaign effectiveness
    • Assist in building customer segments and evaluating offer performance across audiences
    • Conduct post-campaign analyses, including ROI, uplift, and cost efficiency assessments
    • Produce insights and summaries to inform future campaign planning and optimisation



The Successful Applicant

A successful Marketing Insights Specialist - Hospitality should have:

    • A degree in Marketing, Business, Statistics, Economics, Computer Science, Hospitality Management, Finance, or a related field.
    • 2-5 years of experience in marketing analytics, CRM, business intelligence, or a similar analytical role
    • Strong understanding of campaign performance metrics, ROI measurement, and customer behaviour analysis
    • Proficiency in data handling, reporting, and analytical tools (e.g. Excel, SQL, or BI platforms)
    • Strong attention to detail with the ability to validate and interpret large datasets accurately
    • Excellent communication skills with the ability to present insights clearly to stakeholders



What's on Offer

  • Competitive salary
  • Permanent position with opportunities for professional growth.
  • Full onsite work setup
  • Collaborative work environment within a large organization.



If you are passionate about leveraging data to drive marketing success, apply now to join this exciting opportunity!

Contact
Althea Angeles
Quote job ref
JN-062026-7037970
Phone number
+63 277952821

Job summary

Function
Marketing
Sub Sector
CRM
What is your area of specialisation?
Leisure, Travel & Tourism
Location
National Capital Region
Job Type
Permanent
Consultant name
Althea Angeles
Consultant contact
+63 277952821
Job Reference
JN-062026-7037970

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.