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Marketing Insights Specialist - Hospitality

National Capital Region Permanent View Job Description
This role supports marketing performance through detailed campaign analysis, customer insights, and data validation. It focuses on improving campaign effectiveness, ensuring accurate reporting, and contributing to smarter marketing spend decisions.
  • Global company
  • Career progression, competitive salary packag

About Our Client

Our client is a globally recognized leader in the hospitality industry, with a strong international presence and a diverse portfolio of brands. They are committed to delivering exceptional guest experiences and driving innovation across its sector.

Job Description

  • Prepare and validate campaign datasets, including target lists and response tracking files
  • Analyse campaign performance using key metrics such as conversion rates, revenue impact, and ROI
  • Develop and maintain regular marketing performance reports and dashboards
  • Assist in customer segmentation and targeting strategies for marketing campaigns
  • Evaluate campaign outcomes and provide actionable insights on customer response behaviour
  • Support post-campaign reviews by conducting impact analysis and documenting insights
  • Identify data discrepancies and collaborate with stakeholders to resolve issues
  • Respond to ad hoc analytical requests and investigate campaign-related performance anomalies
  • Build and refine reporting templates and processes for efficiency and accuracy
  • Continuously enhance understanding of campaign economics and contribute to team knowledge sharing

The Successful Applicant

A successful Marketing Insights Specialist should have:

  • A degree in Bachelor's degree in Business, Economics, Statistics, Mathematics, Engineering, Computer Science, Hospitality Management, Finance, or a related field
  • 2-5 years of experience in marketing analytics, CRM analytics, or business intelligence
  • Strong proficiency in data analysis, reporting, and performance measurement
  • Familiarity with campaign tracking, segmentation, and marketing performance metrics
  • High attention to detail with strong problem-solving and analytical thinking skills
  • Ability to work collaboratively and communicate insights clearly to stakeholders

What's on Offer

  • Competitive salary
  • Permanent position with opportunities for professional growth.
  • Full onsite work setup
  • Collaborative work environment within a large organization.



If you are passionate about leveraging data to drive marketing success, apply now to join this exciting opportunity!

Contact
Althea Angeles
Quote job ref
JN-062026-7044378
Phone number
+63 277952821

Job summary

Function
Marketing
Sub Sector
CRM
What is your area of specialisation?
Leisure, Travel & Tourism
Location
National Capital Region
Job Type
Permanent
Consultant name
Althea Angeles
Consultant contact
+63 277952821
Job Reference
JN-062026-7044378

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.