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Marketing Manager (FMCG Personal Care)

Philippines Permanent PHP150,000 - PHP180,000 per month (PHP1,800,000 - PHP2,160,000 per year) Work from Home or Hybrid View Job Description
The Marketing Manager will lead the strategic and operational management of multiple brands within our portfolio. This role is responsible for driving net sales growth, building brand equity, leading innovation, and developing a high-performing marketing organization. The ideal candidate combines strategic thinking with exceptional execution and a passion for modern, AI-enabled marketing.
  • Industry Leader
  • Stability & Security

About Our Client

This organization is a Philippines‑based fast‑moving consumer goods group known for building and scaling iconic lifestyle brands. Established in 2005, the company has grown from a small entrepreneurial startup into a multi‑brand portfolio player with strong presence in both local and international markets.

Job Description



Brand & Business Growth

  • Deliver net sales targets and year-over-year growth for assigned brands.
  • Drive marketing profitability by meeting contribution margin goals.
  • Translate consumer, shopper, and market insights into robust brand strategies and growth roadmaps.
  • Drive long-term brand equity through focused, insight-led and disciplined decision-making.



Innovation & Go-to-Market Leadership

  • Lead brand innovation strategy
  • Oversee end-to-end go-to-market execution-from positioning to commercialization.
  • Collaborate with R&D to build and validate new product concepts aligned with consumer needs.



Cross-Functional Leadership

  • Partner closely with Sales, Supply Chain, Finance, and R&D to align priorities, forecasts, and investments.
  • Ensure seamless coordination across teams to deliver successful launches and campaigns.



Team & Capability Building

  • Build, mentor, and retain a high-performing marketing team with a minimum of 80% A-Player talent density.
  • Foster a culture of agility, experimentation, and continuous improvement.



Modern & AI-Enabled Marketing

  • Leverage AI tools, analytics platforms, and modern marketing technologies to improve speed, precision, and campaign effectiveness.

The Successful Applicant

  • Bachelor's degree in Marketing, Business Administration, or related field; Master's degree is a plus.
  • Minimum 7 years of brand or marketing experience, including leadership or managerial experience.
  • Proven background in brand management, performance marketing, and innovation strategy.
  • Demonstrated success in launching products and campaigns that drive revenue, penetration, and market share.
  • Experience managing multi-brand portfolios within the FMCG sector.
  • Excellent cross-functional leadership and stakeholder management skills.
  • Highly agile, strategic, analytical, and execution-driven.
  • Proficiency in AI-powered marketing tools and modern digital platforms.



What's on Offer



  • The company is rapidly scaling their portfolio across multiple categories, giving you the opportunity to drive transformative brand growth-and make visible, career-defining impact.
  • You'll join an organization where innovation isn't just encouraged-it's required. They push boundaries in product development, digital, and marketing creativity.
  • Work with high-caliber teams in Sales, R&D, Finance, and Supply Chain who value partnership, speed, and smart decision-making. You will have the autonomy to lead, experiment, and win.
Contact
Dex Vergara
Quote job ref
JN-032026-6964712
Phone number
+63 02 7795 2800

Job summary

Function
Marketing
Sub Sector
Marketing/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Philippines
Job Type
Permanent
Consultant name
Dex Vergara
Consultant contact
+63 02 7795 2800
Job Reference
JN-032026-6964712
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.