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Senior Marketing Analyst Manager

National Capital Region Permanent View Job Description
A strategic analytics leader responsible for driving data-led decision-making across marketing campaigns, promotions, and customer engagement initiatives. This role ensures that marketing investments deliver measurable commercial impact through advanced analytics, targeting strategies, and performance optimisation.
  • Global company
  • Career progression, competitive salary package

About Our Client

Our client is a globally recognized leader in the hospitality industry, with a strong international presence and a diverse portfolio of brands. They are committed to delivering exceptional guest experiences and driving innovation across its sector.

Job Description

  • Lead the end-to-end evaluation of marketing campaigns, including pre-analysis, live tracking, and post-campaign assessments
  • Analyse campaign performance metrics such as ROI, incrementality, and cost efficiency to inform business decisions
  • Develop and refine customer segmentation and targeting strategies across channels and campaigns
  • Recommend improvements to offer structures, promotions, and engagement tactics based on behavioural insights
  • Provide analytical input into campaign planning, prioritisation, and marketing calendar governance
  • Identify low-performing or redundant campaigns and propose optimisation or discontinuation strategies
  • Conduct cross-sell and customer value analysis to uncover revenue growth opportunities
  • Translate complex data into clear, actionable insights for stakeholders across commercial functions
  • Mentor and guide junior analysts, ensuring high-quality outputs and consistent analytical standards
  • Collaborate with cross-functional teams including marketing, finance, operations, and data teams to support decision-making

The Successful Applicant

A successful Senior Marketing Analyst Manager should have:

  • Bachelor's degree in Business, Economics, Statistics, Mathematics, Engineering, Computer Science, Hospitality Management, Finance, or a related field. Master's degree or MBA is a plus.
  • 5+ years of experience in marketing analytics, campaign analysis, or commercial analytics roles
  • Strong expertise in campaign performance measurement, ROI optimisation, and customer segmentation
  • Proven ability to translate data insights into actionable business recommendations
  • Experience working with cross-functional stakeholders in a fast-paced, commercial environment
  • Strong analytical thinking, stakeholder management, and leadership capabilities

What's on Offer

  • Competitive salary
  • Permanent position with opportunities for professional growth.
  • Full onsite work setup
  • Collaborative work environment within a large organization



If you are passionate about leveraging data to drive marketing success, we encourage you to apply for this exciting opportunity.

Contact
Althea Angeles
Quote job ref
JN-062026-7042187
Phone number
+63 277952821

Job summary

Function
Marketing
Sub Sector
CRM
What is your area of specialisation?
Leisure, Travel & Tourism
Location
National Capital Region
Job Type
Permanent
Consultant name
Althea Angeles
Consultant contact
+63 277952821
Job Reference
JN-062026-7042187

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.